{"id":17057,"date":"2024-12-16T21:45:16","date_gmt":"2024-12-16T21:45:16","guid":{"rendered":"https:\/\/247stiri.ro\/index.php\/2024\/12\/16\/ce-taie-romanii-de-pe-lista-cadourilor-si-pregatirilor-de-sarbatori-ca-sa-tina-pasul-cu-scumpirile-studiu\/"},"modified":"2024-12-16T21:45:16","modified_gmt":"2024-12-16T21:45:16","slug":"ce-taie-romanii-de-pe-lista-cadourilor-si-pregatirilor-de-sarbatori-ca-sa-tina-pasul-cu-scumpirile-studiu","status":"publish","type":"post","link":"https:\/\/247stiri.ro\/index.php\/2024\/12\/16\/ce-taie-romanii-de-pe-lista-cadourilor-si-pregatirilor-de-sarbatori-ca-sa-tina-pasul-cu-scumpirile-studiu\/","title":{"rendered":"Ce taie rom\u00e2nii de pe lista cadourilor \u0219i preg\u0103tirilor de S\u0103rb\u0103tori ca sa \u021bin\u0103 pasul cu scumpirile? &#8211; studiu"},"content":{"rendered":"<p class=\"wp-block-heading\">Potrivit studiului Deloitte Holiday Retail Survey 2024, \u00een contextul scumpirilor estimate, \u201e70% dintre cump\u0103r\u0103tori manifest\u0103 pruden\u021b\u0103, astfel c\u0103 mul\u021bi inten\u021bioneaz\u0103 s\u0103 renun\u021be la cadouri pentru ei (ponderea celor care pl\u0103nuiesc astfel de cheltuieli\u00a0a sc\u0103zut \u00eentr-un an cu 16 puncte procentuale, la 32%) sau s\u0103 se orienteze c\u0103tre branduri mai ieftine (62%), comercian\u021bi mai accesibili (48%) sau c\u0103tre m\u0103rcile proprii ale retailerilor (40%)\u201d. \u00cen plus, tot mai mul\u021bi urm\u0103resc perioadele cu oferte promo\u021bionale (75% fa\u021b\u0103 de 61% \u00een 2023), se mai arat\u0103 \u00een studiul Deloitte.<\/p>\n<p>Participan\u021bii la studiu spun c\u0103 \u00ee\u0219i aleg comerciantul de la care cump\u0103r\u0103, \u00een func\u021bie de calitatea produselor (39%), de nivelul pre\u021burilor (37%) \u0219i de varietatea ofertei (35%).<\/p>\n<p>Totodat\u0103, \u00een acest sezon se remarc\u0103 o cre\u0219tere semnificativ\u0103 a cheltuielilor de\u00a0S\u0103rb\u0103tori pentru evenimente, activit\u0103\u021bi diverse \u0219i oportunit\u0103\u021bi de socializare cu cei dragi (inclusiv organizarea de petreceri acas\u0103), \u00een timp ce sumele alocate cadourilor scad u\u0219or (cu 3 puncte procentuale, fa\u021b\u0103 de anul precedent), iar cele pentru decora\u021biuni cresc (plus 9% fa\u021b\u0103 de anul precedent).<\/p>\n<p>\u00cen privin\u021ba cadourilor, hainele \u0219i accesoriile conduc \u00een preferin\u021bele cump\u0103r\u0103torilor ca sum\u0103 alocat\u0103 (de\u0219i \u00een sc\u0103dere cu 10 puncte procentuale), cardurile cadou pierd \u0219i ele teren (minus 12 %, fa\u021b\u0103 de anul trecut), iar patru din zece inten\u021bioneaz\u0103 s\u0103 ofere daruri, sub form\u0103 de experien\u021be.<\/p>\n<p>Studiul\u00a0Deloitte Holiday Retail Survey 2024\u00a0a fost realizat pe baza unui sondaj la care au participat peste 4.100 de consumatori din SUA \u0219i 45 de lideri din companii de retail care au, \u00een propor\u021bie de peste 90%, venituri anuale de peste un miliard de dolari.<\/p>","protected":false},"excerpt":{"rendered":"<p>Potrivit studiului Deloitte Holiday Retail Survey 2024, \u00een contextul scumpirilor estimate, \u201e70% dintre cump\u0103r\u0103tori manifest\u0103&hellip;<\/p>\n","protected":false},"author":0,"featured_media":17058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-17057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actual"],"_links":{"self":[{"href":"https:\/\/247stiri.ro\/index.php\/wp-json\/wp\/v2\/posts\/17057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/247stiri.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/247stiri.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/247stiri.ro\/index.php\/wp-json\/wp\/v2\/comments?post=17057"}],"version-history":[{"count":0,"href":"https:\/\/247stiri.ro\/index.php\/wp-json\/wp\/v2\/posts\/17057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/247stiri.ro\/index.php\/wp-json\/wp\/v2\/media\/17058"}],"wp:attachment":[{"href":"https:\/\/247stiri.ro\/index.php\/wp-json\/wp\/v2\/media?parent=17057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/247stiri.ro\/index.php\/wp-json\/wp\/v2\/categories?post=17057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/247stiri.ro\/index.php\/wp-json\/wp\/v2\/tags?post=17057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}