{"id":23170,"date":"2025-01-10T15:44:50","date_gmt":"2025-01-10T15:44:50","guid":{"rendered":"https:\/\/247stiri.ro\/index.php\/2025\/01\/10\/sotul-andreei-esca-a-inceput-cu-stangul-anul-2025-de-ce-a-fost-nevoit-sa-inchida-unul-dintre-magazinele-detinute-de-familie\/"},"modified":"2025-01-10T15:44:50","modified_gmt":"2025-01-10T15:44:50","slug":"sotul-andreei-esca-a-inceput-cu-stangul-anul-2025-de-ce-a-fost-nevoit-sa-inchida-unul-dintre-magazinele-detinute-de-familie","status":"publish","type":"post","link":"https:\/\/247stiri.ro\/index.php\/2025\/01\/10\/sotul-andreei-esca-a-inceput-cu-stangul-anul-2025-de-ce-a-fost-nevoit-sa-inchida-unul-dintre-magazinele-detinute-de-familie\/","title":{"rendered":"So\u021bul Andreei Esca a \u00eenceput cu st\u00e2ngul anul 2025. De ce a fost nevoit s\u0103 \u00eenchid\u0103 unul dintre magazinele de\u021binute de familie"},"content":{"rendered":"<p>Decizia de \u00eenchidere \u0219i lichid\u0103rile de stoc<\/p>\n<p>Deschis \u00een 2016, magazinul din Veranda Mall a fost unul dintre cele 16 puncte de v\u00e2nzare ale brandului Melkior \u00een Rom\u00e2nia. Cu toate acestea, sc\u0103derea cererii a determinat o reducere de 50% la toate produsele pentru a lichida stocurile \u00eenainte de \u00eenchidere, conform romaniatv.net. Clien\u021bii au avut ocazia s\u0103 cumpere produse precum oje, pile de unghii, l\u0103mpi UV, farduri \u0219i rujuri la pre\u021buri mult reduse.<\/p>\n<p>Este important de men\u021bionat c\u0103 \u00eenchiderea magazinului din Veranda Mall nu afecteaz\u0103 celelalte loca\u021bii Melkior, iar pe site-ul oficial al brandului continu\u0103 s\u0103 fie disponibile reduceri de 25% pentru doritori.<\/p>\n<p>Povestea Melkior: nume inspirat de familie<\/p>\n<p>Pu\u021bini \u0219tiu c\u0103 brandul Melkior \u00ee\u0219i datoreaz\u0103 numele fiului lui Alexandre Eram \u0219i al<a href=\"https:\/\/www.realitatea.net\/stiri\/monden\/cum-arata-andrea-esca-in-costum-de-baie-vedeta-sia-uimit-fanii-cu-pozele-din-concediul-de-lux-galerie_6780c3fad0fd4f3daf553da2\" target=\"_blank\"> Andreei Esca<\/a>, Aris Melkior Eram. Fondat\u0103 \u00een 2013 de Alexandre Eram \u00eempreun\u0103 cu Eric, un economist francez, compania a cunoscut ini\u021bial un succes considerabil, \u00eens\u0103, pe parcursul anilor, s-a confruntat cu dificult\u0103\u021bi financiare.<\/p>\n<p>Compania care gestioneaz\u0103 brandul Melkior, Sonya Mod SA, a \u00eenregistrat pierderi de aproximativ 1,6 milioane de lei (350.000 de euro) \u00een perioada 2012-2016. Singura excep\u021bie a fost anul 2014, c\u00e2nd firma a raportat un profit de 313.000 de lei. \u00cen 2017, lucrurile p\u0103reau s\u0103 se redreseze, cu un profit net de 428.823 de lei.<\/p>\n<p>Totu\u0219i, optimismul nu a durat mult. \u00cen 2018, profitul net a sc\u0103zut dramatic la 154.657 de lei, iar datoriile companiei au crescut la 2,6 milioane de euro. \u00cen 2019, Melkior a revenit pe pierdere, consolid\u00e2nd ideea c\u0103 afacerea nu reu\u0219ise s\u0103 ating\u0103 stabilitatea financiar\u0103.<\/p>\n<p>De\u0219i Melkior se confrunt\u0103 cu dificult\u0103\u021bi, <a href=\"https:\/\/www.realitatea.net\/stiri\/monden\/alexia-eram-intro-noua-relatie-nou-iubit-surprins-la-volanul-masinii-fiicei-andreei-esca_673a14f244c87f402b13e813\" target=\"_blank\">Alexandre Eram<\/a> continu\u0103 s\u0103 caute solu\u021bii pentru a men\u021bine brandul pe pia\u021b\u0103. Reducerile \u0219i campaniile online r\u0103m\u00e2n instrumente esen\u021biale \u00een \u00eencercarea de a atrage clien\u021bi \u0219i a cre\u0219te v\u00e2nz\u0103rile.\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Decizia de \u00eenchidere \u0219i lichid\u0103rile de stoc Deschis \u00een 2016, magazinul din Veranda Mall a&hellip;<\/p>\n","protected":false},"author":0,"featured_media":23171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-23170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"_links":{"self":[{"href":"https:\/\/247stiri.ro\/index.php\/wp-json\/wp\/v2\/posts\/23170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/247stiri.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/247stiri.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/247stiri.ro\/index.php\/wp-json\/wp\/v2\/comments?post=23170"}],"version-history":[{"count":0,"href":"https:\/\/247stiri.ro\/index.php\/wp-json\/wp\/v2\/posts\/23170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/247stiri.ro\/index.php\/wp-json\/wp\/v2\/media\/23171"}],"wp:attachment":[{"href":"https:\/\/247stiri.ro\/index.php\/wp-json\/wp\/v2\/media?parent=23170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/247stiri.ro\/index.php\/wp-json\/wp\/v2\/categories?post=23170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/247stiri.ro\/index.php\/wp-json\/wp\/v2\/tags?post=23170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}